New vehicle photos

Excellent article from Cox Automotive on how to best merchandise your NEW vehicle inventory. Here are some of the highlights and a link to the article:

  • 156% More VDPs per listing when you have multiple custom photos vs. Stock Photo
  • 88% More VDPs per listing when you have multiple custom photos vs. single custom photo
  • 99% More VDPs per listing when you have multiple custom photos vs. no photo
  • 36% More VDPs per listing when you have a single custom photo vs. stock photo

To view the entire article please follow the link here: https://www.coxautoinc.com/learning-center/data-reveals-new-car-merchandising-best-practices/