There is just something photographing cars that we at CarData simply love. Long before videos or 360 walkarounds become a major player in the automotive merchandising game, the simple image was king. Traditionally car dealerships have leveraged all sorts of tactics to get buyers in the door, from giveaways and crazy sales ads, to wild animals and scantily clad women, but one thing remains, nobody is going to buy a vehicle without first seeing an image. The pure-ness of an automotive image is one of the great triumphs of the photography industry.
Automotive Images Matter
As consumers, we have seen thousands, if not millions, of advertising images. Shampoo, pasta in a box, motor oil, all images we see on a daily basis presumably from birth. Media is all around us and its pull in undeniable. The sheer power that images command in marketing, can be the reason for a product’s success or failure. This is one thing that has not changed in the current world of lightning fast information and products that die before they are even debuted, that an image is essential to driving interest. Heck the promise of an image is often enough to drive considerable interest in a product. How many times have automotive manufacturers utilized the tactic that displays a teaser for a new model, something along the lines of “Coming July 2000” accompanied by a blank page that can only promise a glimpse of the new model at some future point in time. The empty space must be filled with something eventually… right?
Takin’ Pictures of Cars
Starting soon after the first camera was created, humans began taking pictures of our modes of transportation. After all we have always had a special relationship with how we get from one place to another. The from chariots and triremes to sportbikes and Maybachs humans have always been fascinated with transportation. Hieroglyphics have been found hidden under the sediments of Egyption tombs, that depict erect warriors spirited to the afterlife by a chariot pulled by charging stallions and Vikings left visual record of their mighty longships. The way we get around is nothing more than a wheel, hoof or an oar, but for some reason these instruments of movement have installed a romanticism that has carried throughout time. Fortunately, photography came before the automobile, because you know the guy who built the first car wanted nothing more than to show his buddies. You can almost picture it, a bunch of mustachioed fellas in suits and bowler hats stoic and unsmiling, next to a spoke wheeled motorized cart. The only thing on their minds is impressing the ladies, like a modern day group of hooligans posing next to a WRX or AMG. Taking pictures of cars is in our DNA.
Telling A Story
If you have ever been fortunate enough to find an old newspaper and flip to the back, you will find the automotive advertisements. Nothing has the power to shine a light on the times like advertisements. The cars that were cool, the products that have been long forgotten, and the shockingly low prices for each are on full display. Think of the way that the Volkswagen Beetle or Honda Motorcycle ads of the 1960s both changed the way we not only viewed advertising, but how we look at the world. They told a unique story that resonated with their audience, while showcasing a desirable vehicle. There are not any vintage Jello ads that can boast the same impact. The legacy is not necessarily the motorcycle or the Beetle, but the image behind the campaign and the story behind the image.
Make Your Own Legacy
Some indigenous cultures believe if they have their picture taken the camera will steal their soul. Whether this is hearsay or just an old wives tale is up for debate, but in a way, it kind of makes sense. Photographs can be incredibly powerful and who is to say that there is not a little bit of the subjects soul encased in the emulsion. When you contact CarData to photograph your new or used inventory you are choosing a company with years of experience capturing the soul of cars all throughout the southeast, putting the raw beauty of thousands of vehicles on display. Maybe someday, a digital archeologist will discover the picture of a spectacular example of a 21st century automobile, wrapped with your dealership logo. Who knows, with the right images of your inventory your legacy may become legend.