Posts
The Best Websites to Sell a Car: Which One Is Right for You?
Getting the Most Out of Your Trade-in or Sale If you are new to the car-selling process, it is only common to feel overwhelmed with where to start. Should you trade in your vehicle at a dealership? Sell privately? Or get an appraisal from a professional? Weighing each option’s pros and cons is critical before…
Transparency in Vehicle Damages is Key for Dealerships
Developing Trust Through Honesty Dealerships need to be transparent about vehicle damage. Trust is essential for any business, but it’s especially crucial for car dealerships. Customers trust you with large purchases and need to be confident in their decision. One of the best ways to build trust is through transparency. Regarding vehicle damage, that means…
IN-HOUSE PHOTOGRAPHY: IS IT COST-EFFICIENT?
Does In-House Photography Save You Money? Here’s the reality: Most dealerships believe hiring a photographer is costlier than doing it in-house. We’ve worked with hundreds of dealerships across the country in our 10+ years of expertise, and we know this to be true. However, utilizing a respected lot services provider to manage your inventory…
The Difference Between 360-Degree Photography and Video for Dealerships
Boost Your Inventory Car dealers have been searching for innovative and captivating ways to generate interest in their inventory as long as the internet has existed. Never before has there been a valuable time to consider your alternatives and try new approaches to keep clients coming through the doors, given the challenges of chip scarcity…
Dealership Website Audit
How’s your dealership website doing? You can audit your dealership website’s performance in the same way you would any other marketing campaign. This blog post will show you how to perform an audit of your dealership website and give some tips on improving its effectiveness. Keep reading if you are curious to see how your…
16% Drop in Used Sales & Dealer Sentiment
Interest rate spikes, fuel costs & consumer sentiment over high vehicle prices slowed down the Used car market with a 16% sales drop in May 2022 compared to May 2021. Unlike 2021 there are no stimulus checks to help consumers through these headwinds. According to Cox Automotive [www.coxautoinc.com] Year-over-Year data shows a 12.7% decrease through…
Transparent Merchandising
Selling cars online has been around since eBay Motors popped up in 2000! Yes, that long ago we have been able to go online and purchase a vehicle that was thousands of miles away. https://fortune.com/2016/01/15/ebay-motors-decline/ What the “Power Sellers” on eBay Motors realized was to be successful they needed to be 100% Transparent about their…
“Hero” Photos – 1st Angle Examples
The 1st photo in your photo set matters tremendously for a few different reasons. Capture browsers attention Show your vehicle in best way possible Differentiate your vehicle from the other SRP listings on 3rd Party Sites Brand your dealership even before browser clicks Below is a great example of really showing the vehicle and exposing…
5 VDP Best Practices to Boost Conversions
Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…
Automotive Mergers & Acquisitions running wild?!?
Lithia Automotive Group [LAD] is on a serious path of acquisitions, Reynolds & Reynolds purchases Gubagoo, CDK Purchases Roadster and it is going to be a record breaking year for M&A in the dealership space. Approximately 4.5% of all U.S. jobs are supported by the auto industry The Automotive industry has some of the most…