Cadillac is betting big on VR technology. We would say it’s a pretty good bet considering Mark Z. & Facebook have a large bet on it as well. Things change and people’s behavior evolves. VR may be the next big hit to brick & mortar stores. In the end it all comes down to the shoppers experience, if you provide a better experience than your competitors then you are going to win.
Here’s the article detailing Cadillac’s bet on VR:

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