CLICK HERE FOR FULL VIDEO TUTORIAL ON YOUTUBE Here is the full transcription of the Tutorial video: Wayne Balroop: 00:09 Hi, my name is Wayne. I'm the regional manager of South Florida for CarData. Ca…Read More
We can all agree that buying or leasing a new car is not only a big decision but also an expensive one, and unlike most expensive consumer products, vehicles come in a variety of models, colors, and options. Generally it is not the fault of the sales department that consumers have such an aversion to car buying, a majority of car buyers believe that they are being taken advantage of in one way or another. This has nothing to do with the sales team, but unfortunately they are the ones that take the brunt of the negative emotions. The way we buy cars is changing however and if your dealership is not involved, it is time to get on board. What we are referring to is, effective automotive inventory merchandising.
Effective Automotive Inventory Merchandising
The primary purpose of an inventory merchandising company is to help car dealership expose their product quicker. We are your solution.
We have also come to depend on marketing as a way to connect with consumers on different platforms. Most car buyers that walk onto the lot at a dealership have already looked at the website or seen a post on social media. At some point in the car buying process, we can safely say in today’s society, the phones have become a necessity and no longer a luxury. Displaying your inventory on multiple online platforms has never been more critical. Displaying correct photos and information of a vehicle on your lot will communicate professionalism to the buyers. The car on the lot must match their expectations. At CarData, we offer a wide range of automotive inventory merchandising options to connect with your customers and build a lasting relationship.