CLICK HERE FOR FULL VIDEO TUTORIAL ON YOUTUBE Here is the full transcription of the Tutorial video: Wayne Balroop: 00:09 Hi, my name is Wayne. I'm the regional manager of South Florida for CarData. Ca…Read More
One of the most unpleasant situations for a consumer is buying a car. Many of us would rather have a root canal than venture onto the lot and dodge the neverending waves of sales people. You have to hand it to some of the sales professionals, they can pop out from behind a convertible like a ninja and run across the lot faster than Usain Bolt. Generally it is not the fault of the sales department that consumers have such an aversion to car buying, a majority of car buyers believe that they are being taken advantage of in one way or another. This has nothing to do with the sales team, but unfortunately they are the ones that take the brunt of the negative emotions. The way we buy cars is changing however and if your dealership is not involved, it is time to get on board. What we are referring to is, effective automotive inventory merchandising.
Effective Automotive Inventory Merchandising
While the main premise of inventory merchandising is getting your product out there for the consumer to see, we have also come to depend on merchandising as a way to connect with consumers on another level. Most of the car buyers that walk onto the lot at a dealership have already looked at the website, they may have a distinct idea about what they want in a vehicle, or they may not. At some point in the car buying process, the odds are good that a customer will consult the internet before making the final decision. Connecting with the customer before they even walk on the lot is the goal, and a way to effectively make a sale. Once a potential auto buyer has found a vehicle at a dealership they like, it is critical that the vehicle on the lot matches their expectations. At CarData we offer a wide range of automotive inventory merchandising options to connect with your customers including: