Help Your Inventory Stand Out

With Premium Automotive Inventory Photography

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Sell More Cars Faster With Attractive Photos

They say you can’t judge a book by its cover, but you can certainly sell a car based on its paint job. The aesthetics of the vehicle are one of the major selling points and you want to make sure that your automotive inventory photos look just as good as the cars themselves. Do your vehicle justice and take advantage of the car photography services of CarData Inc.

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What Automotive Inventory Photography Can Do For Your Business

  • Help your inventory stand out ─ the right photo can be as convincing a sales pitch as special financing.
  • Professionally staged photos can help your buyer envision themselves in a new car.
  • Wow your customers with pre- and post-detailing photos.
  • With photo clipping, you can ensure that the vehicle is the first thing to grab your customers attention.
  • Make sure your customers know exactly who’s offering the car by adding dealer branding to each and every image.

Photography Services

There’s no denying the aesthetic appeal of a new car. Perhaps it’s the sharp new paint scheme or a brand-new model year with a totally redesigned body type. Whatever it is, it’s turning heads wherever goes. That’s because automotive manufacturers have figured out that car buyers are using their eyes first when making a vehicle purchasing decision. Unless you’re dealing with a specific audience that is looking at performance first and visuals second, many buyers are looking for a vehicle that looks “right” in their eyes.

That’s why high-quality automotive inventory photography is vital to the success of your car dealership. At CarData Inc., we have the car photography services you need to attract the ideal buyer to your dealership. Our photography services include:

Pre-Detail Photos:

Just brought in a new or used vehicle and you’re ready to sell it? Have an on-site body shop that you’re looking to promote? Pre-detail photos are a great way to get images onto your dealership’s website fast. Vehicle Photos can be posted online immediately when the vehicle is traded in or purchased.

Quality Post-Detail Photos:

Your clients don’t want blurry cell phone images and neither do you. High-quality photos lead to high-quality conversions and are sure to attract more clients to your dealership. A good quality photograph can tell the story of a pre-owned vehicle and allow the consumer to take ownership in their mind.

 

Background Replacement:

It can be difficult to catch the attention of an internet browser when shopping for a vehicle. Background Replacement will help you in the efforts to draw eyes to your vehicle. This allows you to take an image of just the car and apply it to any number of backgrounds. This is ideal for creating promotional media on websites, flyers, and more. Make sure the car is the focus and make use of our photo clipping skills.

Photo Branding:

Walk a car lot and take notice of how many cars you see without a tag on the front, license plate frame on the back and decal on the back with the dealerships brand name on it. Not many if any at all will be without the proper branding. Why would you treat your vehicles online any different? With so many choices, we want the consumer to know when they are looking at your vehicle.

Innovative and Effective Car Dealership Photography

When it comes to car sales, looks really do matter. You can have the best selection of brands and models at the best prices in town, but if your photos don’t communicate that, you’ll have an empty lobby. Working with a car photographer for your dealership can help you move more inventory and develop more interest. CarData Inc. offers a complete suite of photography services to meet all of your needs, and exceed your expectations.

Pre and Post Detailing Shows The Value of Your Vehicles

As soon as someone discusses a “discount car shop” or “used car lot,” they have a particular image in mind. Dusty cars with faded interiors, hail dented hoods and slightly deflated tires. No one wants to present their inventory this way, especially you. When cars sit on your lot in the same condition as they arrived, you’ll struggle to make sales of any kind. After all, no one wants to imagine themselves in a grungy car; they want to see themselves behind the wheel of a sleek new ride.

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The Detailing Process

Detailing is a common part of any dealership, for both their new and used inventory. But detailing is so much more than just running a vehicle through a wash. Car washes are just a surface-level treatment. True detailing is a careful process that involves the cleaning and conditioning of the car’s interior and exterior. While detailing doesn’t typically involve repairs or bodywork, it does include some cosmetic work, like addressing chips and scratches in the paint. Car detailers are focused on getting the car looking like it just rolled off the line, whether that was last week or last decade.

So if the goal is to present the best looking cars out there, why would you want to show photos of it before the detailing process? Wouldn’t the idea of chips, scratches, and scrapes on the bodywork of a vehicle deter a buyer?

Transform Browsers into Buyers with Before and After Photos

In reality, showing pre-detail photos is the best way to show your potential buyers how much effort your dealership puts into their detailing work. It shows buyers that your detailing process is thorough and careful, offering them an incredible value when they visit your dealership. Showing the before and after photos can put buyers at ease knowing that they’re making a sound investment by choosing that vehicle from your dealership.

While gear-heads and car aficionados might be more concerned about the engine specs and technical details of a vehicle when making a purchase, most consumers are more concerned about the looks of a vehicle. Putting post-detailing shots on our individual car listings is a great way to draw potential buyers in. This means that having your vehicle in tip-top shape, and showing the condition through premium photos is an easy, and more importantly effective, way to motivate a purchase and move inventory.

What is Image Clipping and Why Does it Matter?

As they say, a photo is worth a thousand words, so make sure your photos are clearly communicating what you want them to. While the vehicle you’re photographing might be a jaw-dropping example of modern engineering, if it’s set on a cluttered background, your customer’s eyes might be drawn to other features, distracting them from making a purchase. Fortunately, you can remedy this problem by utilizing our image clipping services.

Did you ever make a collage when you were a kid? Maybe it was pictures of your favorite car brands, NASCAR drivers, or custom rides. Likely, you cut these images out of magazines and newspapers. Rather than taking the whole image, you probably cut the outline of the car out of the page.

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How Image Clipping Works

Image clipping works in much the same way. Rather than taking the entire image, you use an editing software to selectively cut out the most important element of the image. This allows you to add an image, in our case, of the vehicle, to any number of other images. This allows our editors to place the images of your vehicle inventory on any number of backgrounds, like your showroom, a natural landscape, or even a choice spot on your dealer lot.

Image clipping is accomplished by using our suite of photo editing software and programs. We carefully creating an outline around the vehicle. The result is an image file that is just the vehicle itself. More than just cutting the image out of the background, we also make edits to the image of the vehicle that helps it pop. Color correction is an essential part of the editing process and ensures that the high-gloss finish of your new and used vehicles really stands out.

Image clipping is one of the most useful services we offer. Having a high-quality image file of just the vehicle allows you to use these images in a wide variety of advertising and marketing materials. Update your online listings to include these premium photos, and you’ll attract more buyers. You can use the clipped images in print ads as well, and create rotating banner images on your website that feature some of your most popular vehicles or recent arrivals on your lot. ?

The Power of Branding

Ask any car dealership what they sell, and most will give you the simple answer of “cars, trucks, and SUVs.” In reality, car dealerships are selling more than just inventory, they’re selling their brand identity. Part of effective branding includes powerful and engaging photos and images.
Ultimately, your car dealership should have as strong of a presence as the name brands that you sell. The two names should be so intrinsically linked that your customers can’t see one without the other. “Smith Honda,” “Johnson Ford,” etc. Anyone in your area should be able to recall your brand as soon as they think of their car.

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The Images that Drive Your Brand

Photography plays a huge role in building a brand. The right photographer for car dealerships can help you develop your brand in great new ways. Clear photos help you to connect with your audience and add a unique element to your story. It can also highlight your position in the market, grabbing your customer’s attention and differentiating you from the competition. Great automobile photography also elevates your status, lending your brand more authority, and positioning your dealership as the only real option.

CarData Inc. can help you develop branded images and photos that help establish your brand. Brilliant, clear images taken by our car photographer capture the imagination of your customers, while you’re brand’s logo, fonts, and colors help cement your business in their minds.

We can help you create these branded assets that can be distributed through traditional channels like flyers and newspaper ads but can also be used by your constant salesperson — your website. Having branded images on your website ensures that potential buyers know exactly how to contact your dealership, even if they don’t fill out an online quote form.

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CarData Inc. Can Help Expand Your Brand and Your Sales

There’s no denying that the automotive sales industry is one that’s dominated by looks. The right dealership inventory photographer and editor can help you stand out from the crowd with dazzling images and photos that can be used in all of your advertising and marketing efforts.

The vehicles in your inventory are the key to the success of your business. You’ve created a welcoming dealership and staffed it with personable professional employees, you run compelling sales and ads that are designed to attract buyers, and now it’s time for your inventory to do its part. With professional automotive inventory photography, the images you display on your dealership website will be second-to-none and will give you a competitive edge over other dealerships in the area.

Show Off And Sell Your Inventory.

CarData Inc. has all of the automotive photography skills you could ever need to help move your inventory faster. More than just photography, we also offer engaging video services and we’re an exclusive partner of Spin 360, Which allows you to create a 360° photo rendering of the interior and exterior of your vehicle. Contact us today and ask about your free consultation for any and all of our automotive photography services.

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"I would recommend to any company"

I would recommend the services provided by CarData, Inc. to any company that is looking for a quality, prompt lot service provider that provides solutions to help sell more cars!

Nick Bellefroid - Gunther VW Delray Beach.

Velocity Philosophy

Our core philosophy is: the better quality of service we provide, the faster our clients will turn inventory . We want to help you turn your inventory FASTER!

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Service Visits:

This philosophy revolves around multiple service visits per week. Our competitors range between two and four days per week. CarData goes above and beyond to provide seven days a week for service

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Time To Market:

It already takes too much time for a dealer to get a car available to their customers… We want to ensure you don’t have to wait around for your photo company. We understand the importance of getting that vehicle online NOW!

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24/7 Support:

No 9 to 5 support hours, CarData is your partner in business and we understand your needs. CALL or TEXT us at any time and we guarantee solutions to whatever your issue is.

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Velocity Philosophy Advantages:

Less headaches,
-TRUE vendor partner
- Increased VDP’s
- Increased call volume
-More exposure on 3rd party sites
- Larger digital footprint

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