Automotive Inventory Merchandising

eBay Motors Logo

Transparent Merchandising

Selling cars online has been around since eBay Motors popped up in 2000! Yes, that long ago we have been able to go online and purchase a vehicle that was thousands of miles away. https://fortune.com/2016/01/15/ebay-motors-decline/ What the “Power Sellers” on eBay Motors realized was to be successful they needed to be 100% Transparent about their…

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Autotrader Spin360 - CarData

5 VDP Best Practices to Boost Conversions

Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…

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Spin360

Working Through A Pandemic

2020 was a very tough year for many. Unemployment rates soaring, companies not able to open & serve customers. A lot of things we could have never imagined have occurred. It seems like the “New Normal” of work from home is here to stay for at least a little while. While 2020 was a tough…

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Spin360_CarData Engaging Merchandising

Replicate Physical Experience – The Next Frontier in Dealership Merchandising | CarData, Inc.

What do you want when you’re shopping online? Whether you’re shopping for a pair of headphones, an ATV, a car or a House you want all the information you can get as long as it’s organized in a meaningful easy to digest format. Hi Quality Photos Explainer, How-To or Feature Videos Fact Sheet on product…

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Car Dealers – Love to Hate

“The retail format people love to hate bounces back” <— https://www-bloomberg-com.cdn.ampproject.org/c/s/www.bloomberg.com/amp/news/articles/2020-06-12/buying-a-car-online-is-easier-after-coronavirus-triggered-changes “It’s complicated” would be the best way to describe car buyers feelings towards most automotive retailers. Humans are social creatures and right now auto retailers are not providing that “wow” experience via a full online buying process. CarVana is trying but still only sell a…

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CarData, Inc. Merchandising

VRM – Doubled IPO

Wow, The online automotive retailer VROOM (VRM) has doubled it’s IPO price in a short time on the exchange. Investors are showing they aren’t afraid to bet on “future” retailers even if they aren’t yet profitable. “unlike many of the other strong IPO performers this year, Vroom opened around $39 and continued to catch a…

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SPIN360 INTERACTIVE INVENTORY MERCHANDISING

Is Carvana Really Changing Automotive Retail?

Everyone is enamored by the Carvana & Vroom’s (www.carvana.com) (www.vroom.com) in the automotive space now. How are they any different? This article points out some of things they are doing: https://www.fool.com/investing/2020/06/01/how-carvana-is-disrupting-the-used-car-industry.aspx If you deal with automotive retailers daily like we do there is an inside look into the beast that is the automotive retail industry….

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CarData, Inc. Spin360 | Vroom Logo

VROOM IPO; Perfect Timing?

It looks like VROOM will be filing for an IPO in the near future. It’s estimated they will have a valuation of $1.93 Billion while aiming to raise $300 Million in the IPO. Most automotive retailers have recently been cutting into profit margins by slashing prices to lower inventory counts. Carvana Co. [CVNA] (www.carvana.com) is…

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Safely-Providing-Services

Safely Providing Essential Services | CarData, Inc.

We understand dealerships have to go above & beyond in today’s climate to stay clean in all ways! Your customers DEMAND it! We are continuing to provide our essential lot services such as Spin360 , Photography, Videos & Window labels/Buyers Guides. We have changed HOW we do it to ensure your customers can feel safe…

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Digital Retailing is necessary

How Dealerships Can Avoid Becoming the next J.C. Penney’s

April 14, 1902 was the founding date of J.C. Penney Company. In 1971 the company had revenues of $5 Billion (equivalent to $31.6 Billion in 2020) with 2,053 stores. On May 15, 2020 J.C. Penney filed for Chapter 11 bankruptcy protection and announced there would be hundreds of stores closing. Of course the coronavirus pandemic…

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