1. Digital Retailing is necessary

    How Dealerships Can Avoid Becoming the next J.C. Penney’s

    April 14, 1902 was the founding date of J.C. Penney Company. In 1971 the company had revenues of $5 Billion (equivalent to $31.6 Billion in 2020) with 2,053 stores. On May 15, 2020 J.C. Penney filed for Chapter 11 bankruptcy protection and announced there would be hundreds of stores closing. Of course the coronavirus pandemic is partially to blame for the speed of this filing but it has been comin…Read More