merchandising
Does In-House Photography Save You Money? Here’s the reality: Most dealerships believe hiring a photographer is costlier than doing it in-house. We’ve worked with hundreds of dealerships across the country in our 10+ years of expertise, and we know this to be true. However, utilizing a respected lot services provider to manage your inventory…
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Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…
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What do you want when you’re shopping online? Whether you’re shopping for a pair of headphones, an ATV, a car or a House you want all the information you can get as long as it’s organized in a meaningful easy to digest format. Hi Quality Photos Explainer, How-To or Feature Videos Fact Sheet on product…
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Wow, The online automotive retailer VROOM (VRM) has doubled it’s IPO price in a short time on the exchange. Investors are showing they aren’t afraid to bet on “future” retailers even if they aren’t yet profitable. “unlike many of the other strong IPO performers this year, Vroom opened around $39 and continued to catch a…
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Everyone is enamored by the Carvana & Vroom’s (www.carvana.com) (www.vroom.com) in the automotive space now. How are they any different? This article points out some of things they are doing: https://www.fool.com/investing/2020/06/01/how-carvana-is-disrupting-the-used-car-industry.aspx If you deal with automotive retailers daily like we do there is an inside look into the beast that is the automotive retail industry.…
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Carvana is expanding into Hagerstown, Md., Salisbury, Md., Charlottesville, Va., and Roanoke, Va. — The unique way they merchandise inventory has paid huge rewards thus far and they are gaining online shoppers trust to do an almost fully online purchase process. ** https://www.autoremarketing.com/retail/carvana-launches-4-mid-atlantic-markets ** Carvana now offers as-soon-as-next-day vehicle delivery in 129 markets across the…
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Even just a decade ago, perhaps the best way to find the right car for your needs was to simply visit your local car dealership. After all, that was just about the only way to view the dealer inventory, ask about pricing and financing, and most importantly, see the condition of the vehicles you’re interested…
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