1. CarData, Inc. Merchandising

    VRM – Doubled IPO

    Wow, The online automotive retailer VROOM (VRM) has doubled it's IPO price in a short time on the exchange. Investors are showing they aren't afraid to bet on "future" retailers even if they aren't yet profitable. "unlike many of the other strong IPO performers this year, Vroom opened around $39 and continued to catch a bid throughout the rest of the day (despite a down day for the stock market in…Read More

  2. CarData, Inc. Spin360 | Vroom Logo

    VROOM IPO; Perfect Timing?

    It looks like VROOM will be filing for an IPO in the near future. It's estimated they will have a valuation of $1.93 Billion while aiming to raise $300 Million in the IPO. Most automotive retailers have recently been cutting into profit margins by slashing prices to lower inventory counts. Carvana Co. [CVNA] (www.carvana.com) is up by +13.59% and taking advantage of being a technology based automo…Read More

  3. Graphite Mercedes Benz photo by CarData

    New Car Merchandising Best Practices – Cox Automotive Article

    Excellent article from Cox Automotive on how to best merchandise your NEW vehicle inventory. Here are some of the highlights and a link to the article: 156% More VDPs per listing when you have multiple custom photos vs. Stock Photo 88% More VDPs per listing when you have multiple custom photos vs. single custom photo 99%┬áMore VDPs per listing when you have multiple custom photos vs. no photo 36%┬…Read More