1. CarData, Inc. Merchandising

    VRM – Doubled IPO

    Wow, The online automotive retailer VROOM (VRM) has doubled it's IPO price in a short time on the exchange. Investors are showing they aren't afraid to bet on "future" retailers even if they aren't yet profitable. "unlike many of the other strong IPO performers this year, Vroom opened around $39 and continued to catch a bid throughout the rest of the day (despite a down day for the stock market in…Read More

  2. Digital Retailing is necessary

    How Dealerships Can Avoid Becoming the next J.C. Penney’s

    April 14, 1902 was the founding date of J.C. Penney Company. In 1971 the company had revenues of $5 Billion (equivalent to $31.6 Billion in 2020) with 2,053 stores. On May 15, 2020 J.C. Penney filed for Chapter 11 bankruptcy protection and announced there would be hundreds of stores closing. Of course the coronavirus pandemic is partially to blame for the speed of this filing but it has been comin…Read More