vehicle merchandising
Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…
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Even just a decade ago, perhaps the best way to find the right car for your needs was to simply visit your local car dealership. After all, that was just about the only way to view the dealer inventory, ask about pricing and financing, and most importantly, see the condition of the vehicles you’re interested…
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Please read this full article at this link: https://bit.ly/2MIytQF The article from AutoReMarketing (www.autoremarketing.com) is excellent! To provide automotive marketers a boost in advertising effectiveness and measurement, a new marketing and measurement platform now blends the capabilities of Nielsen Marketing Cloud’s technology with J.D. Power’s car-buyer intelligence and insights. The companies announced the launch of the…
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